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June 25 - 27 - Beijing, China
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Tuesday, June 26 • 16:20 - 17:00
Panel Discussion: Why Open Source Marketing Matters: For Projects, Users and Vendors - Moderated by Melissa Logan, Cloud Foundry Foundation

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When people think of an open source “contributor” they are likely picturing the developers who contribute code. But open source projects require a variety of contributions--from development to documentation to release management to marketing. The role of marketing in open source is critical but often overlooked and misunderstood. Marketing underpins the success of many open source communities, and when marketing strategy is executed proficiently, it enables these open source communities to thrive. Successful open source marketing builds a stronger ecosystem that bolsters the success of all involved, including project, vendors, and users. In this panel, open source marketing leaders will discuss the role of marketing, provide examples of open source projects powered by marketing, and offer insight into how marketing teams from both enterprises and open source projects can partner together to achieve greater results.


Moderators
avatar for Melissa Logan

Melissa Logan

The Linux Foundation
The Linux Foundation has been leading the open source software revolution since 2000. Melissa Logan joined in 2012 and launched and lead marketing for the LF's first hosted open source project in 2013. Since then the LF has become the home to hundreds of open source projects that... Read More →

Speakers
avatar for Lingli Deng

Lingli Deng

Technical Manager, China Mobile
Lingli Deng is a Technical Manager at China Mobile Research Institute. She obtained her Doctor’s degree in Computer Application Technology from the Institute of Software, Chinese Academy of Sciences and joined China Mobile in 2009. She is a core member of the Novonet project which... Read More →
avatar for Dee Kumar

Dee Kumar

Vice President, Developer Marketing, Linux Foundation
Dee Kumar has more than 15 years of cloud computing experience. Her work at CNCF is focused on working with the developer and IT pro communities to advance open source projects at scale. Most recently, Kumar was Director of Product Marketing at Docker where she built and launched... Read More →
avatar for Anni Lai

Anni Lai

Head of Global Business Development, VP of Strategy & Business Development, Huawei
Anni leads the Operations of Huawei’s Cloud Open Source Development Team responsible for OpenStack, Containers, Open Storage, AI/Deep Learning, and other Cloud-related open source projects. Anni currently sits on both OpenStack and CNCF Boards. In addition, Anni is part of Huawei’s... Read More →


Tuesday June 26, 2018 16:20 - 17:00
306A